Free Visitor Ready Accreditation

The AA, the UK’s trusted hospitality assessment provider since 1908, has launched Visitor Ready—a new, free digital accreditation supported by VisitEngland.

Visitor Ready is an entry-level compliance scheme designed for all tourism, leisure, and hospitality businesses. It helps demonstrate that your business is safe, reliable, and compliant with government regulations and industry standards. This quick and easy process takes under 20 minutes. Simply check your eligibility at VisitorReady.com, upload your documents, and confirm key safety and cleanliness requirements.

Businesses benefit from:

A secure online wallet to store important documents.

Automatic reminders for policy renewals and the ability to showcase the Visitor Ready badge across marketing channels.

Earning this badge shows your commitment to meeting core safety standards, giving your customers confidence to visit, knowing you’ve got all the right checks in place.

Apply