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What we do
Destination Management
We are the official Local Visitor Economy Partnership (LVEP) for Cheshire and Warrington, We work with our partners, local authorities, tourism and hospitality stakeholders and networks to promote the region as a destination to visit, invest, study and live. We have been the official Tourist Board since 2004 and we now work alongside Cheshire and Warrington Enterprise to deliver our shared vision for the region.
Destination Management Plan
In 2024 we launched our Destination Management plan which sets out our ambitious vision for Cheshire and Warrington over the next five years, shaping the region into a nationally recognised, aspirational destination by 2029. This plan focuses on delivering premium yet accessible visitor experiences, underpinned by our rich heritage, a commitment to sustainability, and a thriving network of quality businesses. By fostering strong partnerships and investing in innovation, we aim to enhance our tourism and hospitality offering, ensuring every visitor receives a warm welcome and a memorable experience. Through this strategy, we will drive economic growth, support local businesses, and reinforce Cheshire’s reputation as a premier place to visit, invest, study, and live.
Destination Chester
Destination Chester is a dynamic network of businesses and individuals working together to showcase Chester as a leading visitor destination. By uniting key players from tourism, hospitality, retail, and the cultural sector, the group collaborates to elevate the city’s profile, drive visitor engagement, and enhance the overall visitor experience. Through targeted marketing, impactful events, and strategic partnerships, Destination Chester highlights the city’s rich heritage, vibrant atmosphere, and outstanding hospitality. This collective approach ensures Chester remains a must-visit destination for both domestic and international audiences.
Destination Cheshire
Destination Cheshire is a collaborative network of businesses and individuals across Cheshire and Warrington, all dedicated to promoting the region as a high quality, premier visitor destination. By bringing together experts from tourism, hospitality, retail, and culture, the group works together to promote the unique strengths of the region’s visitor economy offer to create awareness, attract more visitors, and enhance the overall visitor experience. Through creative marketing, exciting events, and strong partnerships, Destination Cheshire highlights the region’s rich heritage, varied attractions, and warm hospitality. This coordinated approach helps Cheshire to flourish as a top choice for short breaks and day trips, attracting visitors from both near and far.
Visit Cheshire
Visit Cheshire is our consumer-facing brand, dedicated to showcasing Cheshire and Warrington as a premium, aspirational destination for visitors. Through compelling storytelling, strategic marketing, and strong partnerships, we highlight the region’s unique blend of heritage, culture, and modern experiences. From historic landmarks and vibrant towns to luxury escapes and sustainable tourism, Visit Cheshire inspires visitors to explore, stay, and return. Our focus is on delivering high-quality, accessible experiences that celebrate local businesses, warm hospitality, and the rich character of the region, positioning Cheshire as a must-visit destination in the UK.
Visitor Information Centre
As the official Local Visitor Economy Partnership for Cheshire and Warrington, we proudly manage Chester Visitor Information Centre, a vital hub for visitors seeking to explore the region. Our dedicated team provides expert advice, ensuring every visitor receives a warm welcome and valuable insights into the area's rich history, top attractions, and hidden gems. The centre serves as a one-stop resource, offering ticket sales for local events and experiences, high-quality gifts and souvenirs, and essential travel information to enhance every stay. Through our work at the Visitor Information Centre, we play a key role in showcasing the best of Chester and the wider region, supporting local businesses, and ensuring visitors leave with unforgettable memories.
Working with Visit England and Visit Britain
We work closely with Visit England and Visit Britain to ensure that our partners are aware of National initiatives they can get involved in and to ensure that our region is included in National campaigns. Such as:
English Tourism Week
English Tourism Week is an annual celebration of England’s tourism industry, highlighting its economic importance and the quality experiences available to visitors. Organised by VisitEngland, the week-long event typically takes place in March and provides a platform for businesses, destinations, and stakeholders to showcase their offerings, engage with local communities, and encourage domestic travel. It also serves as an opportunity to raise awareness of the sector’s contributions to jobs and the economy while promoting England as a vibrant and diverse destination. Activities often include special events, promotions, and campaigns to inspire more people to explore the country.
The Starring GREAT Britain Campaign
Film and TV shows are powerful motivators for travel. VisitBritain’s latest research shows that more than 9 out of 10 potential visitors to the UK are keen to visit a film or TV location during their trip.
The campaign ‘Starring GREAT Britain’ launched in January 2025, kicking off with a blockbuster-inspired film that sees Britain the star of the show. The film takes viewers on a cinematic journey through Britain, giving them a front row seat to the destinations at the heart of the on-screen action. The launch film, directed by Academy Award-winning British director Tom Hooper, is supported by a wider advertising campaign which is underway across the UK’s largest and most valuable inbound visitor markets including Australia, the Gulf Co-operation Council (GCC) countries, France, Germany and the USA. We are also working with partners to convert the interest generated by the campaign into bookings to Britain. While the paid advertising campaign is running across these specific markets, it is also being amplified across all markets using the powerful reach of social channels, and trade and media visits.
The campaign is supported by educational visits for international trade and media including during ‘Showcase Britain’ event in January 2025. Top travel trade from across major inbound markets are undertaking tailored film-inspired visits across England, Scotland and Wales, exploring the latest tourism products and experiences to get those sold in international markets.