Training

Destination Marketing to Real Demand

Dates:
25th Feb 2026 10:30 - 25th Feb 2026 12:00
About

Destination Marketing to Real Demand

Join this practical destination marketing webinar to discover how collaborative campaigns, smart technology, and bookable experiences drive

Are you seizing the opportunities around our destination marketing? Could they be benefiting your business?

Discover how collaborative campaigns, smart technology, and bookable experiences are driving real visitor growth.

Hear from Marketing Cheshire, Liverpool City Region Destination Partnership, Sojern, and TXGB alongside regional partners as they share proven results from co-op destination marketing, including how shared investment can deliver significant ROI.

You’ll learn how data and digital infrastructure turn awareness into measurable bookings, what makes a tourism product truly “bookable,” and how digital frameworks support conversion-ready experiences. The session also introduces the Paris–Liverpool Gateway campaign, highlighting how businesses and destinations can be apart of an international marketing and a larger, government-backed campaign.

Help to turn local destination marketing into real visitor demand.

Supported by our strategic partner Avanti West Coast.

Register here

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